Libraries & online social networks: Patrons are there 24/7

As with all of the other social software technology that we have examined, it seems important that libraries are not simply carried on to social networking sites because it's 'cool'. Farkas does well to point out the important difference between "being where our patrons are" and “being USEFUL to our patrons where they are.” If libraries aren't actively participating on and using the tool, then there is no point in being on it at all. I think it would ring false with actual users that are active on the tool: like that parent in high school that used to dress in teen clothes and try to use the "in" slang...

I see a true benefit to libraries actively using the space, and providing helpful links to their services. It is a great communication medium and there are certainly patrons that spend A LOT of time on these networks. I admit (with only the tiniest cringe) that I probably check my Facebook now as often as email. I don't think that I am alone in this trend. We jokingly call it "Crackbook", but it is absolutely addictive to have all of your friends' info at your fingertips...why not the library's?

If nothing else, as Lackie points out, it is valuable to see if there are any groups that have sprung up around your library: places to sleep, librarians that are mean, how to get around the library eating rule, etc. Who knows what is happening in your library and what you could learn about new services you could be offering or rules you maybe should be setting? Ignoring this altoghether as a communications medium seems foolish... I have one friend who signed up for Facebook after friends teased her for trying to set up a get-together over email, telling her that email was so old school! Perhaps we need a check-box on our patron profile that gives their preference for communication: phone, email, or Facebook?

Have you seen the Kings of MySpace video on YouTube? They talk about meeting a girl and how they don't bother with phone numbers any more: "Just get the 3 Dubs" (aka their www MySpace address). It's pretty funny and definitely gives some insight into MySpace culture and about how identities are constructed online...it was in my head for a week after I first heard it but a warning: content may be offensive to some! Look at how many hits this video has (1,875,124 views...and yes there is actually a MySpace profile for DaKingsofMySpace). Wow! As Abram asks, how can we learn from this type of popularity and membership and apply it to library marketing?

I also really liked Schmidt's idea about doing "Making your MySpace Awesome" workshops in the library. Why not show off our info/techie skills to teens and try to connect on that level? It may reinforce our image as a knowledgeable resource because we can show that we aren't just vaguely aware of the existence of MySpace, but actually know what we are talking about.
Aye, there's the rub: we need to know what we are talking about! I think this is an important enough reason to get on these social networking sites, even if we don't actually use them to market the library: we need to know about them because many of our patrons live there! If there is also an opportunity to provide some information about safe usage...all the better.

I do think, regardless of a librarian's decision to get involved in these online networks in a professional capacity, that it is very necessary to be knowledgeable about this new environment!

It won't go away if we ignore it.